Danone North America
THE BRIEF
Using the current logo, redesign Left Field Farms half-gallon cartons with a new, fun, and dynamic design approach that provides a clever, non-technical understanding of what “Non-GMO” means, with an emphasis on purity and "back-to-nature" positioning.
the narrative
LFF's cows are well-treated, happy, and healthy.
As a result, the product is the same.
the goods
Happy farm illustrations, vibrant primary colors, and friendly typography reinforce the positive association.
Imagery furthers the idea of purity, value, and quality.
Games promote engagement and add an element of nostalgia.
the result
A fun and happy design that delivers a fresh approach.
Attention-grabbing colors invite consumers to pick up the carton and discover more.
Each panel reinforces the brand's story of purity, quality, and care.
Spilled milk worth crying over
