The brief
Create a logo and branding that promote the preservation and conservation of the significant open lands and natural heritage of Colorado through private and public partnerships, innovative land conservation techniques, and strategic leadership.
The Puzzle
How do you capture the essence of the Colorado landscape without using the typical mountains?
Moodboard
The solution
Using the shape of Colorado, its topography, and a color sampled directly from the landscape identifies Colorado Open Lands and its commitment to the protection and conservation of beautiful Colorado and its treasured land.
The goods
Letterforms are reminiscent of topographic lines and curves.
The lines of the R and P don't completely close continuing the impression of wide open spaces.
promotional poster series
